Positioning

As Jim Collins taught us, “good is the enemy of great," just as being the "best kept secret" is the enemy of any non-profit. Your organization can have the best mission in the world, but if nobody knows you exist…

Key areas of focus:

  • Building an Image and Reputation in the Community
  • Corporate Partnerships
  • Relationships with Stakeholders
  • Communication Plans
  • Sponsorships
  • Collateral Material Consultation
  • Strategizing to Maximize Your Organization’s Position